H&M is delighted to announce the launch of H&M Club in the UK, an exciting new loyalty scheme open to all customers. The programme will be available on the HM App, where H&M Club members will be rewarded one point for every pound spent in store and on online which can then unlock exclusive offers and brand experiences. As a special welcome, users signing up will receive 20% discount for a limited time only and an ongoing 10% for new members thereafter.

So what else can customers expect to be rewarded? There’s a special 25% birthday discount, free online delivery, exclusive previews of forthcoming collections, goody bags and freebies as well as the chance to attend global launch events and exclusive parties around the world of highly anticipated collaborations and campaigns, not to mention the chance to shop these collections before anyone else!

Joining is easy, customers simply register on the HM app or sign up via HM.com. Club members can start earning points immediately with every purchase when shopping online or in store and begin reaping the fantastic offers and rewards available each month.

So how does it work? H&M Club points will be automatically added when shopping online or if in store by simply presenting a smartphone at the till point. Users can access the H&M Club dashboard via the app or online for an overview of point status and also revealing the exciting offers available.

For further information please contact: amy.moran@hm.com / 0207 434 8902 / 07734 961 412